Slideshare – 6 Steps to Location Based Marketing


LBMA – 6 Steps to Integrated Marketing – eRetail 2013 from PJ Verhoef

We just stumbled upon this awesome presentation from the Location Based Marketing Association.

Here are the figure you want to remember about:

  • 55% of people are ready to travel 15min for a 10% discount
  • 20% of foot traffic visits a store in response to a location-based ad
  • 40% of all search is mobile, 20% is local
  • >50% internet location are now location enabled mobile devices
  • 91% of customers have gone into stores because of online promotion
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