LBMA – 6 Steps to Integrated Marketing – eRetail 2013 from PJ Verhoef
We just stumbled upon this awesome presentation from the Location Based Marketing Association.
Here are the figure you want to remember about:
- 55% of people are ready to travel 15min for a 10% discount
- 20% of foot traffic visits a store in response to a location-based ad
- 40% of all search is mobile, 20% is local
- >50% internet location are now location enabled mobile devices
- 91% of customers have gone into stores because of online promotion